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For young Indians, shopping is increasingly happening inside social media feeds. Creators, algorithms, comments and short-form videos are changing how products are discovered, recommended and bought.

India and France are strengthening their fashion and textile ties, creating opportunities for Indian designers, artisans, handlooms and traditional craftsmanship to gain greater visibility in the global fashion industry.

Why does Gen Z keep chasing the next fashion trend? Explore how FOMO, social media, influencers and fast fashion drive impulsive shopping—and why conscious consumption is becoming harder to resist.

A GIVA Raksha Bandhan campaign featuring Kriti Sanon sparked a debate over festive fashion, tradition and cultural representation, raising a bigger question: who decides what Indian women should wear during a festival?

India’s Gen Z is proving that physical retail is far from dead. Young shoppers are blending digital discovery with in-store experiences, turning shopping into a social and cultural experience.

Gen Z is giving Indian handloom a modern makeover, combining traditional weaving techniques with streetwear, contemporary silhouettes and sustainable fashion.

Streetwear has evolved from an underground youth style into a mainstream fashion language for Gen Z, driven by individuality, social media and the rise of Indian streetwear brands.

India's fashion landscape is moving beyond Mumbai, Delhi and Bengaluru as Tier-2 and Tier-3 cities emerge as powerful fashion markets. Driven by Gen Z, social media, e-commerce and rising aspirations, cities such as Jaipur, Lucknow, Surat and Indore are creating a new and distinctly Indian fashion culture.

Peter England is targeting younger shoppers with VYBE, a new Gen-Z-focused menswear sub-brand combining relaxed silhouettes, frequent product drops and creator-led digital marketing.

Natasha Poonawalla's archival Versace look brings the intricate beauty of Banarasi brocade into the world of Italian luxury, creating a striking dialogue between Indian craftsmanship and contemporary fashion.

India’s handloom heritage is finding a new audience among Gen Z, as young consumers combine traditional textiles such as Ikat and Chanderi with contemporary silhouettes, social-media trends and growing interest in sustainable fashion.

Celebrity airport fashion is emerging as one of luxury brands' most effective marketing tools. From K-pop idols to Bollywood and Hollywood stars, stylish travel outfits are generating massive social media attention, influencing consumer buying decisions, and transforming airports into influential spaces where luxury fashion trends are born.

Khadi is experiencing a fashion revival as Indian designers blend traditional craftsmanship with contemporary styles. The heritage fabric is gaining popularity among younger consumers while supporting artisan communities and promoting sustainable fashion across India.

Fashion brands are embracing plant-based dyes made from flowers, roots, food waste, and agricultural by-products as a sustainable alternative to synthetic dyes, reducing pollution while reviving traditional dyeing techniques.

Fashion-as-a-Service (FaaS) lets consumers rent, swap, or subscribe to clothing rather than buying single-use outfits.

From unused fabrics to fresh designs, deadstock fashion proves that waste can become a valuable resource.

Luxury fashion is no longer just about clothing. Today, some of the world's most recognised fashion houses are extending their influence into hotels, cafés, restaurants, beach clubs, wellness spaces, and even branded residences. The shift reflects a broader transformation in the luxury industry, where brands are selling experiences as much as products. For decades, luxury labels built their reputation through craftsmanship, exclusivity, and design. Now, they are inviting cust

Fashion's newest runway doesn't have a front row. Instead, it exists inside virtual worlds where millions of people gather every day. Gaming platforms such as Roblox, Fortnite, ZEPETO, and Decentraland have become important spaces for fashion brands looking to connect with younger audiences. Once viewed purely as entertainment, these digital worlds are now evolving into marketplaces for creativity, self-expression, and brand engagement. Luxury labels and global fashion compan

Fashion has always evolved alongside culture. From handmade garments to online shopping, every technological shift has changed not only how we dress but also how we express ourselves. Today, fashion is entering another new chapter one that exists as much on screens as it does in wardrobes. Luxury brands are increasingly investing in digital fashion, creating virtual clothing, accessories, and avatar collections for gaming platforms and online worlds. What once seemed like sci

Fast fashion has transformed the way people shop for clothes, offering trendy styles at low prices and encouraging frequent purchases. Yet, behind the allure of affordable and constantly changing wardrobes lies a significant environmental toll. This post explores the true cost of fast fashion on the planet, revealing the impact on natural resources, pollution, and waste. Discarded clothing piles at a textile factory, highlighting fast fashion waste The Water Footprint of Fast