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YOUTHORA


How Tier-2 and Tier-3 Cities Are Reshaping India's Fashion Market
India's fashion landscape is moving beyond Mumbai, Delhi and Bengaluru as Tier-2 and Tier-3 cities emerge as powerful fashion markets. Driven by Gen Z, social media, e-commerce and rising aspirations, cities such as Jaipur, Lucknow, Surat and Indore are creating a new and distinctly Indian fashion culture.
Aug 173 min read


When Banarasi Meets Versace: Natasha Poonawalla's Fashion Statement
Natasha Poonawalla's archival Versace look brings the intricate beauty of Banarasi brocade into the world of Italian luxury, creating a striking dialogue between Indian craftsmanship and contemporary fashion.
Aug 133 min read
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