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Gen Z is giving Indian handloom a modern makeover, combining traditional weaving techniques with streetwear, contemporary silhouettes and sustainable fashion.

India's fashion landscape is moving beyond Mumbai, Delhi and Bengaluru as Tier-2 and Tier-3 cities emerge as powerful fashion markets. Driven by Gen Z, social media, e-commerce and rising aspirations, cities such as Jaipur, Lucknow, Surat and Indore are creating a new and distinctly Indian fashion culture.

India’s handloom heritage is finding a new audience among Gen Z, as young consumers combine traditional textiles such as Ikat and Chanderi with contemporary silhouettes, social-media trends and growing interest in sustainable fashion.

Fashion-as-a-Service (FaaS) lets consumers rent, swap, or subscribe to clothing rather than buying single-use outfits.