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Nike, Adidas and Puma spent months making the 2026 World Cup look the same. Then Ferran Torres won it for Spain in a pair of Under Armour boots nobody saw coming. It happened in the 106th minute, deep into extra time, with the World Cup final still goalless and Argentina down to ten men. Nico Williams flicked a header into space. Ferran Torres, on as a substitute, met it for the first time. The ball went in. Spain had won the World Cup for the second time in its history, and

A World Cup, a lifetime of near-misses, and one record-breaking valuation update: this is how football arrived at a number nobody had ever touched before. Every few years, football's economy resets itself. A new ceiling gets built, and everyone assumes it will hold for a while. Then, somebody comes along and smashes straight through it. This month, two players did it at the exact same time. When Transfermarkt released its first market value update since the final whistle blew