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Luxury fashion is no longer just about clothing. Today, some of the world's most recognised fashion houses are extending their influence into hotels, cafés, restaurants, beach clubs, wellness spaces, and even branded residences. The shift reflects a broader transformation in the luxury industry, where brands are selling experiences as much as products. For decades, luxury labels built their reputation through craftsmanship, exclusivity, and design. Now, they are inviting cust

Fashion's newest runway doesn't have a front row. Instead, it exists inside virtual worlds where millions of people gather every day. Gaming platforms such as Roblox, Fortnite, ZEPETO, and Decentraland have become important spaces for fashion brands looking to connect with younger audiences. Once viewed purely as entertainment, these digital worlds are now evolving into marketplaces for creativity, self-expression, and brand engagement. Luxury labels and global fashion compan